The writing process
consists of planning, drafting, revising, formatting, and proofreading.
Planning
Planning, the first
step in writing, involves making conscious decisions about the
purpose, audience,
content, and organization of the message.
Purpose
•
The purpose
should be specific enough to serve as a yardstick for judging the success of
the message.
•
A clearly stated
purpose helps you avoid including irrelevant and distracting information.
•
Example/(General
Purpose): To describe the benefits of a frequent-stay plan at Sea Side Resorts.
Example/Specific
Purpose: To persuade the marketing VP to approve the development and
implementation of a frequent-stay plan for a 12 month test period in Seaside ’s three California
Audience Analysis
To maximize the
effectiveness of your message, you should perform an audience analysis, that
is, you should identify the interests, needs, and personality of your receiver.
Questions for Audience Analysis
•
Who is the
primary audience?
•
What is your
relationship with the audience?
•
How will the
audience react?
•
What does the
audience already know?
•
What is unique
about the audience?
Examples of Audience Analysis
•
Some readers
like a direct approach, regardless of the purpose of the message.
Establish credibility by showing the
basis for your recommendations.
Content
Do not start writing
until you have planned what you want to say. For example, some of
the useful strategies
are brainstorming, mind mapping, etc.
Organization
To maintain good human
relations, base your organization on the expected reader
reaction
Post A Comment:
0 comments: