CASE STUDY AND REPORT WRITING: Business Communication
Overview of Problem-solving Approach

•         Define the problem
•         Identify the factors of the problem
•         Determine the means of transforming and interpreting data
•         Develop conclusion criteria
•         Gather data
•         Interpret data
•         Draw conclusion(s)
Make recommendation(s) if requested

Defining the Problem

•         Identify the factors of the problem
•         The factors of a problem are the areas or topics that will be researched to provide data to answer the problem statement.
•         The factors are determined through preliminary research
•         Two key elements to developing the problem statement are:
•         To explore or analyze
To determine
Example:  The purpose of this study is to explore the bagel and coffee food industry and to determine if a fast food bagel/coffee shop would be successful in terms of time and money in Uttara, Dhaka, Bangladesh.





Factors of the problem

•         In the example stated earlier, Bagel Mania Inc. wants to determine if a new location in Uttara would be profitable, the factors of the problem might be:

•         Other competitors
•         Location of other competitors
•         Demographic food interests
•         Consumer traffic
•         Personnel
•         Hours
Costs
Research Questions

The researcher might develop a research question for each factor and each research questions contains a unit of measurement.

1.  How many competitors are in the area?
2.  Where are the competitors located?  How many sell bagels and coffee?
3.  What types of fast food breakfast items are popular?
4.  Is there a trainable and available personnel workforce in the area?
5.  What are the normal hours of operation forsimilar businesses located in                specific areas in Uttara?
6.  Is there a substantial consumer traffic activity to warrant the opening of a             bagel and coffee shop?
•         What percentage of consumers are satisfied with the price they must pay for
bagels and coffee at other shops in the area?





Transforming and Interpreting Data

•         The researcher transforms most data in order to interpret it easily
•         During the planning process, the researcher anticipates the type of collected data and determines the method for transforming it to be more meaningful to the reader.
•         Data can be computed as percentages, measures of central tendency, measures of dispersion, through relationships such as correlations and regressions, through inferences such as Chi square.
•         Two other means of transforming data are ranking and rating systems.
•         A ranking system places solutions in order of preference.
A rating system places an estimated value on each system

Drawing Conclusions and Making Recommendations

•         The last step in the analytical process are drawing conclusions and making recommendations.
Conclusions serve to interpret the data, and recommendations provide an answer to the problem statement.

Justification Statement

A justification statement provides the basis for undertaking the study.  The statement further substantiates the need for the study.
Example:  The bagel industry is still in its infancy and the potential for a combination bagel/collee shop is worth investigating.  Several bagel companies are considering possible sites in Costa Mesa and the surrounding area.  A possible bagel/coffee franchise or independent operation needs to be explored as well as the specialty bagel/coffee houses.


Findings

•         Soft data:  Qualitative data
•         Hard data:  Quantitative data

•         Findings must be presented in objective, unbiased, and an accurate manner
•         Findings are based on primary and secondary research.
•         Findings lend credibility to a study
•         The citing of research is crucial to the reliability and validity of a study.
Whose work is this?????  Who said it????

Developing a Proposal

•         Problem Statement
•         Justification Statement
•         Scope of the Problem
•         Limitations
•         Delimitations
•         Methods and Techniques
•         Audience
•         Qualifications
•         Anticipated Needs
•         Projected Time Frame(s)
Estimated cost of project
Report Steps

•         Plan, organize, and collect your data
•         Develop an outline
•         Interpret your data findings
Begin the writing process


Formal Reports

•         Formal Reports are categorized in three specific parts:
•         The Preliminary or Prefatory Part
•         The Report Body
The Supplementary Part
The Preliminary Part
•         Cover
•         Title Fly
•         Title Page
•         Letter of Transmittal
•         Letter of Authorization
•         Executive Summary (Abstract)
•         Table of Contents
List of Tables, Figures

Report Body
•         Introductory Section:
•         Background/history
•         Purpose and problem statements
•         Scope
•         Research procedures (methods and techniques)
•         Findings Section:
•         Primary research
•         Secondary research
•         Terminal Section:
•         Summary of the findings
•         Conclusions
Recommendation(s)


Supplementary Part

•         Endnotes or business citation source in report body
•         References (bibliography)
•         Appendixes
All full-page tables, figures, illustrations are placed in this section.  All primary data instruments such as questionnaires, surveys, and related forms are placed in this section.

Identifying the Factors

•         What are the factors of the problem?
•         Develop research questions or hypotheses for each factor--these guide the researcher in gathering data
•         The research questions should be specific and contain a unit of measurement whenever possible
After preparing research questions, the researcher determines the method(s) of transforming and interpreting the data
serein

Serein

Serein is an English-language documentary newspaper published in Dhaka, Bangladesh, founded in 2017.

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